The Yves Saint Laurent history of fragrances is punctuated by successes. Ever since the 1964 creation of Y , more than 50 years ago, YSL Beaute has produced true olfactory sociological markers. A societal dimension perfectly illustrated by the image of Monsieur Yves Saint Laurent posing nude for the launch of his first mens fragrance, Pour Homme, in 1971. Today, many fragrances of the brand have become must-have references both for men, with LHomme, La Nuit de lHomme and women, with Opium, Black Opium, Paris and Mon Paris.